Ensuring that your marketing campaigns are in sync with regulatory expectations
We review your advertising for truth and transparency and help you manage the compliance risks associated with marketing your bank.
Think of the ads you most love. Typically, they incorporate a clever play on words, catchy phrases, and memorable images.
A copywriter’s job is to grab readers’ attention and persuade them that investing in a product or service is in their best interest.
But in banking, that approach can overstep boundaries.
You may make promises and use words and phrases that lead you into trouble on numerous regulatory fronts: RESPA, Fair Housing, Truth in Lending, ECOA, UDAAP, and others.
We’re here to review your advertising copy and images, including digital, print, radio, TV, email, billboards, and signage in a way that preserves your brand identity and embraces your creativity, all while preventing you from stepping into dangerous regulatory waters.
Since the devil often is in the fine print, we read for trigger language and red flags and review copy for the nitty-gritty – missing disclosures, required logos, terms and fees, and so forth.
To make developing future ad campaigns less demanding for you, our team can review your advertising manuals, processes, and checklists to be sure they’re providing your creative team the guidance they need to adhere to current regulatory requirements.
TCA’s A Better Way balances your creative vision with regulatory reality.
Key deliverables include:
- Ensuring your advertising is in sync with current regulations
- Providing reviews, and testing copy for regulatory red flags
- Reviewing your advertising manual, guidelines, and policies for their effectiveness and adherence to the latest regulatory thinking
- Offering guidance and training for your creative teams
Additional Compliance Topics
HMDA and HPML Thresholds Bumped Up for 2023
On December 28, 2022, the Consumer Financial Protection Bureau (CFPB) amended the Home Mortgage Disclosure Act (Regulation C) and the Truth in Lending Act (Regulation Z), adjusting the asset-size exemption thresholds for banks, savings associations, and credit unions. Like the CRA thresholds, the adjustments are pegged to the annual percentage increase in the Consumer Price […]
New Threshold Amounts for 2023 under Regulation Z CARD Act, HOEPA and QM Sections
Based on the 8.9% increase in the Consumer Price Index (CPI-W) in effect on June 1, 2022, the Consumer Financial Protection Bureau (CFPB) released a number of new thresholds which go into effect on January 1, 2023. They include: Additionally, these changes affected the HOEPA threshold amounts found under 1026.32 based on the 8.3% increase […]
Considerations for Managing an Offsite Review
They say change is constant and that’s never been truer than now. In our current reality of sheltering in place and social distancing, each day presents new challenges and opportunities. TCA’s article “COVID-19 Business Impact: What Can You Do to Help?” focuses on how institutions can help customers during the current pandemic, and on the […]
National Compliance Officer Day
Today is National Compliance Officer Day, so TCA® wanted to share some recommendations from our compliance team with our fellow compliance professionals on potentially banking clients who may be engaged in activities relating to the cannabis industry. The challenge of providing banking services for industrial hemp and CBD Oil is that there are no current […]
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